A wealth management firm that supports your independence

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When you work with Equitable Advisors, you're in control but not alone.

We support your focus as a financial advisor

Not every wealth management firm understands your need for independence and support. At Equitable Advisors, we let financial advisors focus on serving clients and scaling their business -on their terms.

You get the resources of a leading national firm, supported by people in your local market, to help you build the practice you want. That's what we call supported independence.

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Serve your clients

Integrated technology and support help you manage your practice efficiently, improving your clients’ experience—and your own.

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Scale your practice

We provide local and national support, technology, and a collaborative culture to help you take your wealth management practice to the next level.

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Choose your own path

We give you flexibility and control over how you structure and brand your practice, and benefit from the business you’ve developed.

Join a growing wealth management firm

Equitable Advisors is a respected wealth management firm with a proven track record in the industry. But just don’t take our word for it.

Top
10

In client assets among IBDs*

$
248
bn+

In total client assets

$
101
bn

In advisory & BD assets**

*FA's 2024 IBD

Ranking as of 12/2024
Reporting as of 12/31/2024

Equitable Advisors insights and news

desktop screen showing AdvisorHub article: Equitable Advisors' Sean George on Developing the Life Cycle of Your Practice

Building the future of wealth management

October 6th, 2025

Sean George, Head of Business Development, chats with Tony Sirianni on his podcast about all things around Equitable Advisors. They were able to explore our culture, supportive leadership and the future of our wealth management industry. Listen in to hear more about commitment to growth and being a premier wealth management firm.

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Financial Planning Partner Insights from Equitable article: Maintain firm autonomy when sharing technology, people and processes

Maintaining firm autonomy when sharing technology, people and processes

October 1st, 2025

In a Q&A with Financial Planning, David Karr, Chairman of Equitable Advisors, discusses his perspective on the importance of quality advisors, leveraging firm resources, and balancing core principles with innovation. These elements are crucial for empowering advisors to grow, scale, and deliver exceptional client service in the financial advisory sector.

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AdvisorHub article: Driving Organic Growth through Human Capital and Strategic Focus

Driving organic growth

September 29th, 2025

Equitable Advisors drives organic growth through strategic human capital, focusing on a farm team. This strategy allows recruiting, training, and mentoring new financial professionals to help ensure continuity and success. Their emphasis on diversity, particularly female advisors, and a supportive mentorship model, distinguishes us with this unique approach.

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Advisor Hub cover titled The power of teamwork: How Equitable Advisors is setting the standard for team-building

A blueprint for building & growing a thriving advisory practice

September 23rd, 2025

Our supported independence model empowers advisory practices to thrive by fostering sustainable growth, enhancing client service, and preparing for the future. In this featured article with AdvisorHub, discover insights from Flodder Financial Group and The Summit Group both in alliance with Equitable Advisors on how they created a thriving practice.

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Two business people sitting on a bench in modern office building with a laptop. Woman with laptop discussing business with male colleague.

Our diversity is what makes us Equitable Advisors

We believe in the value of individual viewpoints, experiences, and cultures. We take pride in who we are and what we do, treating everyone with respect and dignity. Building a diverse, inclusive culture is an ongoing journey, and we’re deeply committed to consistently evolving.

Equitable is the brand name of the retirement and protection subsidiaries of Equitable Holdings, Inc., including Equitable Financial Life Insurance Company (NY, NY) and Equitable Financial Life Insurance Company of America, (Equitable America), an AZ stock company. Equitable Advisors is the brand name of Equitable Advisors, LLC (member FINRA, SIPC) (Equitable Financial Advisors in MI and TN).  Financial Professionals are contracted with Equitable Advisors, LLC (Equitable Financial Advisors in MI and TN) and Equitable Network, LLC (Equitable Network Insurance Agency of California, LLC; Equitable Network Insurance Agency of Utah, LLC; Equitable Network of Puerto Rico, Inc.)  Equal opportunity Employer – M/F/D/V.  “Advisor” is used generally to describe insurance/annuity and investment sales and advisory professionals who may hold varied licensing as insurance agents, registered representatives of broker-dealers, and investment advisory representatives (IAR) of registered investment advisors, respectively.

GE-7026942.3 (02/2025) (Exp. 02/2029)